Your Trusted End-to-End Event Management Services

We take charge of the entire event management process, from early concepts and creative development to production, on-site execution and post-event insights.

What We Do

Our Event Management Services in Singapore

We blend experimental, interaction, and technology in our phygital (physical and digital) activations. Using interactive digital devices, we help your brand stand out through memorable touchpoints. Explore our digital devices available to rent for your next event.

Digital Devices Gallery:

Product Sampling/Demonstration

On-Ground Advertising

Social Media Traffic

Instant Survey

Database Collection

Content Creation

Interactive Digital / Retailtainment

Sales Activity

Flyer Distribution

Event Staffing

Product Launches

About Service

What is Brand Activation?

Brand activation is a strategic marketing approach that brings your brand to life through engaging, real-world experiences that drive consumer action. These can include live events, product samplings, pop-ups or interactive campaigns—anything that creates a direct and memorable connection with your audience. Imagine this: You’ve got a great product. You know it works. But no one’s heard of you. People scroll past your ads or walk right by your shelf.

This is where brand activation changes the game. When you put your brand in front of people in a way they can see, touch and experience, you create instant awareness and genuine engagement.
That’s the power of brand activation: real-world encounters that make your brand feel real, trusted, and worth talking about. You cut through the noise, you get noticed

Approach

Our Approach to Brand Activation in Singapore

Brand activation at Unicom means creating impact where it matters most: in real time, with real people. From on-ground roadshows to interactive pop-ups and digital gamification, our approach is built to attract, engage and convert.

Experiential Marketing and Immersive Campaigns

Unicom excels at crafting immersive experiential marketing campaigns that resonate deeply with consumers. We leverage ‘phygital’ activations where physical events come with interactive digital components. They create experiential zones featuring touch panels, AR/VR, holograms, photo and video booths, and gamified experiences.

Product Launches and Roadshows

We deploy mobile event trucks featuring on-board digital gaming panels that educate consumers about product USPs while collecting data for future marketing efforts. This face-to-face engagement fosters product trial, builds brand affinity and encourages conversion.

Pop-up Experiences and Mobile Retail

Unicom’s expertise spans transforming vehicles like buses, trucks and kombi vans into bespoke pop-up retail or experience spaces. These mobile venues include digital interaction, trained brand ambassadors, gamification features and social sharing.

Digital Activities

Unicom places strong emphasis on digital engagement strategies that extend traditional events into interactive online experiences. We offer virtual showrooms with 360° and VR elements, AR-enhanced mobile interactions, web-based mini‑games, live streaming, campaign microsites and gamified digital kiosks.

Production and Print Support

Beyond activation and interactive tech, Unicom also delivers full-scale production and print services. Our event management in Singapore includes exhibition setup, event signage, large-format printing, promotional merch, flyers and more. Every physical touchpoint aligns with brand identity.

Our Process

How We Bring Events to Life

Discovery and Strategy

Understanding goals, KPIs, audience.

Planning and Production

Print, fabrication, logistics, technical setup.

Discovery and Strategy

Understanding goals, KPIs, audience.

Concept and Creative Proposal

Ideation, design, prototyping.

Discovery and Strategy

Understanding goals, KPIs, audience.

Discovery and Strategy

Understanding goals, KPIs, audience.

Reasons

Why Should You Partner With Unicom Marketing?

End-to-End Event & Activation Services

Unicom Marketing stands out as a full-service partner. Clients benefit from working with a single, agile team that can conceptualise ideas, manage logistics, design interactive digital components and deliver on-ground execution—all under one point of contact.

Extensive Industry Experience

Founded in 2008, Unicom Marketing brings unmatched expertise across diverse sectors and events. Our seasoned team has executed large-scale campaigns, regional roadshows and immersive brand activations for both global brands and local enterprises.

Dedicated In‑House Production

With in-house production capabilities, Unicom maintains full control over creative quality, fabrication, logistics and execution. This approach safeguards brand standards across every visual & physical touchpoint in staging a pop-up activation or building mobile units.

Customised Event Solutions

We don't believe in one-size-fits-all. Unicom delivers event experiences that are uniquely crafted to reflect your brand identity, objectives and target audience for maximum impact and relevance.

Measurable Results with Clear KPIs

From engagement metrics to foot traffic and digital impressions, our campaigns are designed with KPIs in mind. Using tools like web engagement tracking and on-ground data capture, we deliver results that help brands justify ROI and refine future strategies.

Market Expertise in Singapore & Malaysia

Unicom understands the regulatory, cultural and consumer nuances that define markets in Singapore & Malaysia. Our local knowledge lets us design activations that comply with regional standards & resonate authentically with target audiences.

Testimonials

Our Success Stories

Discover how our strategic approach to event management delivers tangible results for our clients.

Kiehl’s

Kiehl’s Senior Product Manager MYSG

Working with the Unicom team was a great experience. Their dedication to managing our vending machine activation, especially in coordinating with legal and IT was impressive. They were proactive in handling long queues and customer inquiries. The campaign was a success, driving traffic, conversions, and boosting Gen Z recruitment in colleges.

Lancôme

Product Manager at Lancôme MYSG

Unicom Marketing vending machine sampling activation was a game changer for our recruitment efforts. The campaign was highly effective, helping us gather a substantial number of prospects for retargeting via CRM. The roving nature of the activation allowed us to engage with new audiences in various locations, proving innovative and impactful.

La Roche-Posay

Product Manager MYSG

Unicom Marketing Digital helped us achieve our sampling objectives at scale. With their advanced CRM tech and resources like vending machines and roving trucks, we successfully reached new customers, including Gen Z and university students. The agile and efficient team consistently delivered results, making project management seamless and effective.

Ready To Turn Your Brand Into an Experience?

Start a conversation that moves your brand forward. Talk to us about your upcoming event, campaign or activation. Let’s make it happen.