As a brand activation agency in Singapore, Unicom supported Closeup White Now’s five-day campaign with a branded LED Kombi van. The mobile setup created a distinctive touchpoint for product discovery and social engagement.
A smile-focused mobile experience
The activation connected the brand’s smile-focused messaging with a “Smile & Post” activity, inviting visitors to share their smiles on social media. Complimentary coffee redemption gave visitors another reason to stop and take part.
On-ground promoters supported product education. QR codes directed interested shoppers to Watsons’ online store, alongside information on nearby outlets, providing a clear route from discovery to purchase.
What Unicom delivered
- LED Kombi rental and exterior wrapping
- Point-of-sale material production and pushcart branding
- Coffee coordination and delivery logistics
- Setup, dismantling, staffing and venue coordination
- On-ground activation management
Connecting visibility and participation
The campaign paired a recognisable Kombi van with branded display materials and visitor activities. It demonstrates how our brand activation services bring vehicle branding, logistics and on-ground engagement together in one mobile experience.
