A hands-on beauty experience
The Kérastase Gloss Absolu truck activation in Singapore brought product discovery, personal interaction and playful activities together in a branded mobile space. Visitors could try the products, speak with beauty advisors and explore the range through a series of activity stations.
The pink Gloss Absolu truck created a distinctive setting for the experience, with a dedicated photo corner connecting the on-ground journey with social sharing.
Product demonstrations and scalp scans
Beauty advisors explained the products while customers experienced and tried them. This face-to-face format gave visitors an opportunity to ask questions and learn more about the range during the demonstration.
A Kérastase scalp-scan station added a personalised consultation touchpoint, giving customers a closer look at their scalp and hair as part of the experience.
Play, share and discover
A matching game invited customers to pair cards showing the same product to complete the station. The activity gave visitors another way to engage with the range beyond the product demonstration.
At the photo corner, customers could take a picture on the truck and post it on social media as part of their journey. After completing the activities, participants could redeem complimentary hair-care samples.
A connected brand activation journey
The campaign brought product trial, consultation, a matching game, photography and sample redemption into one visitor experience. Each station offered a different way to interact with Kérastase, from learning about the products to taking a sample home.
For brands considering a mobile beauty campaign, this format shows how an event truck can bring several hands-on touchpoints together within a recognisable branded setting.
Planning your next beauty roadshow or product sampling campaign? Explore Unicom Marketing’s brand activation agency services in Singapore.
