As a brand activation agency in Singapore, Unicom delivered a Singapore Airlines Cabin Crew Recruitment Roadshow at Plaza Singapura. The branded truck created an accessible public touchpoint for prospective candidates to explore career opportunities and meet the airline’s recruitment team.
Bringing the cabin crew experience to life
The visitor journey combined discovery, digital interaction and face-to-face conversation. Two interactive digital experiences, “Where Could You Wake Up Tomorrow?” and “The Right Move”, introduced destination discovery and a cabin crew scenario quiz.
A “What’s in a Cabin Crew Bag?” discovery station offered another way to explore the role, while a branded photo booth gave visitors a photo opportunity during the roadshow.
What Unicom delivered
- Concept development and visitor journey planning
- Interactive digital experience development
- Truck branding, fabrication and setup
- Venue coordination and logistics
- On-ground event management and operational support
A mobile setting for career conversations
The project combined brand activation with a practical public-facing recruitment experience. Our mobile event spaces provided the setting for digital activities and direct conversations with the Singapore Airlines team.
