As a brand activation agency in Singapore, Unicom supported The Kallang’s Singapore Tennis Open campaign with a branded activation truck that brought the excitement of tennis to audiences across the island.
Taking tennis beyond the tournament
The mobile tour combined street roving with interactive activation stops, extending the tournament experience into retail, campus and sporting environments. Activation locations included National Stadium, NTU, Plaza Singapura, Raffles City and Stadium MRT.
Interactive experiences for visitors
Reaction challenges invited visitors to test their reflexes, while prize activities encouraged participation and tournament discovery. The branded truck created a recognisable setting for these activities wherever the campaign stopped.
What Unicom delivered
- Truck provision and campaign branding
- Staffing, logistics and on-ground activity management
- Venue documentation and coordination
This project brings together our brand activation capabilities and mobile event spaces, connecting campaign visibility with activities that people can take part in.
