Unicom Marketing, a brand activation agency in Singapore, transformed a 24-foot LED truck into an interactive gaming space to support the launch of Pokémon Pokopia on Nintendo Switch 2. The three-month mobile campaign brought hands-on gameplay, character experiences and creative activities to fans and families across Singapore.
Bringing hands-on gameplay to fans and families
Visitors could try Pokémon Pokopia and other Nintendo games, join Pokémon colouring activities and take photos during the activation. Pikachu meet-and-greet sessions added another way for fans to connect with the experience, while branded sunvisors and flyers supported the campaign.
The truck combined the visibility of a branded vehicle with space for direct participation. Game stations and supporting activities gave visitors several ways to discover the game in person.
From activation planning to daily delivery
Unicom managed venue sourcing and activation planning, truck branding and game station setup. Our team handled logistics, staffing and daily operations, including registration and queue management. Consumer survey collection and reporting also formed part of the delivery scope.
Campaign results
The campaign recorded 4,994 Pokémon Pokopia game trials over its three-month run. The project shows how a mobile event truck can bring product discovery and hands-on entertainment together, supported by the planning and on-ground operations needed to deliver the experience.
Planning a brand activation in Singapore
For a mobile game launch or product demonstration, explore Unicom’s LED trucks and brand activation services in Singapore. Our mobile event spaces support campaigns that bring brands directly to their audiences.
