Unicom, a brand activation agency in Singapore, brought CHAGEE’s “Where We Bloom” campaign to life through a branded truck activation celebrating Singapore’s SG60 festivities and the Orchid Biluochun launch.
Bringing the tea experience beyond stores
The two-day campaign combined a main activation at One Raffles Place with mobile sampling. The truck’s floral campaign branding created a distinctive setting for visitors to discover CHAGEE’s tea experience in a public space.
Sampling, play and photo moments
Complimentary tea sampling and drink giveaways introduced visitors to the campaign. A hopscotch challenge offered merchandise prizes, while a branded photo booth and photo opportunities gave visitors ways to capture their experience. Social sharing activities included voucher rewards.
What Unicom delivered
- Creative adaptation and truck branding
- Production and activation setup
- Logistics, staffing and sampling coordination
- Photo booth setup and support
- Venue coordination and on-ground operations
The project combined our brand activation services with mobile event spaces to bring product discovery, participation and branded photo moments into one coordinated experience.
