In June 2018, trusted online booking portal, BusOnlineTicket.com took to the roads with our high-impact 20-footer mobile event truck to drive awareness of online ticket purchases. We bought the online brand to life by blending the power of digital technology with the importance of face-to-face experiences.
The key objectives were to create strong brand engagement with the Malay community and recruit new subscribers. BusOnlineTicket.com prides itself on providing a user-friendly service, so engagement and fun was a central theme in our planning.
We made it our mission to overhaul the typical and ordinary roadshow by using our event truck’s extendable stage and large interior space to design interactive on-stage mini games. Across targeted locations over 6-days, games were hosted by carefully selected social media influencers who encouraged audiences to actively participate, encouraged plenty of laughter and created lasting memories.
Success is evidenced by our teams ability to exceed all targets given including number of subscribers, and social media engagement on Facebook and Instagram. The event demonstrates our ability to engage audiences, enhance experiences and create memorable brand experiences.
Unicom Marketing
ENGAGING PEOPLE | CREATING EXPERIENCES | ACTIVATING BRANDS